Historically speaking, what I describe is nothing new. "The art movement around apartheid gave South Africa a distinct voice that resonated around the world,” say Luan Nel. “We are used to garnering attention, and in hard times we gain even more attention.” Nel looks to what he thinks will be difficult future and has been bad governments of the past. In times like these, when systems fail us, art naturally comes to the fore. “And people are listening,” he adds. “Or, maybe South Africans artists just shout a bit louder,” he says with a laugh.
Luan Nel’s gallery is located on one of the best streets in Cape Town. He opened just months before Covid and considering circumstances, he is doing surprisingly well. His vision for the gallery borders on philanthropy. He cares deeply about artist relationships and if he can do nothing more than change the power dynamic, and not talk down to artists, he says he will have accomplished something important. Coming from a generation of Post-Structuralist/Post-Modernist artists who were taught to do as many things as possible, it is a natural step for Nel to jump into the business of curating and selling art. “I have never subscribed to the artist-as-genius working in isolation. And I have always written my own press releases” he says.
Image; masks in storefront window. His view form the gallery, an ironic nod to “inauthentic” African Masks.